Director of Marketing & Communications

Position Overview The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowners association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community's lifestyle to guests and homeowners. The Director ensures transparent, consistent communication between the Board, residents, and external audiences while preserving the community's brand and reputation. Key Responsibilities Strategic Leadership & HOA Alignment Develop and implement a comprehensive marketing and communications strategy aligned with the Board's goals and community visionAdvise community leadership on communication best practices, messaging, and resident engagement strategiesEnsure transparency, clarity, and timeliness in all communicationsMaintain a strong, consistent brand that reflects the community's lifestyle and valuesResident Communications & Engagement Oversee all resident communications, including newsletters, email updates, website content, and announcementsSimplify and communicate community policies, governance updates, and community initiativesEnhance resident engagement through storytelling, lifestyle content, and community highlightsManage communication related to meetings, elections, assessments, and compliance updatesMarketing & Community Promotion Promote the community as a desirable place to live and visitDevelop marketing materials showcasing amenities, lifestyle, and community value benefitsMaintain website and social media channels with a focus on both resident and guest audiencesReputation & Public Relations Protect and enhance the community's reputation through consistent messaging and proactive communicationManage external communications with local media, partners, and neighboring communities when neededHandle sensitive communications and support crisis response (e.g., weather events, safety issues, governance concerns)Events & Lifestyle Programming Promotion Promote community-sponsored events, clubs, and programsPartner with property management and committees to increase participation and satisfactionHighlight community culture, lifestyle, and resident stories to strengthen sense of belongingDigital & Content Strategy Oversee content strategy across all platforms, ensuring relevance and engagement and that captures the lifestyle and experience of the resort communityManage website as a central communication hub for residents and visitorsUtilize analytics to improve communication effectiveness and engagementGovernance & Compliance Communication Ensure all communications align with community bylaws, policies, and legal considerationsSupport clear and compliant messaging related to rules, guidelines, and assessmentsCollaborate with legal counsel or management as needed for sensitive or regulated communicationsBudget & Performance Management Develop and manage the marketing and communications budgetTrack engagement metrics (email open rates, event participation, website usage)Evaluate effectiveness of communication strategies and adjust accordinglyQualifications Bachelor's degree in Marketing, Communications, Public Relations, or related field8-10+ years of experience in communications, preferably in community associations, hospitality, or property managementExperience working with HOA boards, governance structures, or member-based organizations strongly preferredStrong understanding of community branding and resident engagement strategiesExcellent writing, editing, and presentation skillsKey Skills Resident engagement and community-buildingStrategic messaging and brand managementCrisis and sensitive communication handlingDigital content and communication platformsStakeholder management (board members, residents, vendors)Organization and diplomacyWork Environment Based onsite or hybrid within the communityRegular interaction with HOA board members, residents, and committeesOccasional evening or weekend hours for board meetings and community eventsCollaborative work with property management and service providersSuccess Measures High resident satisfaction and engagement levelsClear, timely, and effective HOA communicationsStrong engagement across digital and social platformsStrong community reputation and brand perceptionIncreased participation in events and initiativesBenefits & Other Compensation: This position includes eligibility for the following benefits, subject to applicable plan terms: Healthcare Benefits - Medical, Dental, and Vision coverageRetirement Benefits - 401(k) with employer match (19 years of age and older)Time Off - Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteriaEligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan documents and company policies, which may be amended at the Company's discretion. Skills: Best Practices, Board Meeting, Brand Management, Brand Marketing (Branding), Brand Messaging, Brand Strategy, Budget Management, Budgeting, Communication Skills, Corporate Policies, Editing, Leadership, Legal, Marketing, Marketing Communications, Marketing Communications Strategy, Metrics, Multiplatform/Cross-Platform, Newsletter, Performance Management, Presentation/Verbal Skills, Promotional Programs, Property Management, Public/Media/Press/Analyst Relations, Social Media, Storytelling, Strategic Analysis, Team Player, Time Management, Website Management, Writing Skills About the Company: Troon Golf LLC