Digital Marketing Specialist, Part-Time

About the position We’re looking for a Digital Marketing Specialist with hands-on experience creating, managing, and optimizing paid social media campaigns, particularly within Meta Ads Manager. This role will work across multiple brands simultaneously, developing performance-driven strategies that fuel growth and brand awareness. This is a part-time position (~10 hours per week with potential to add more hours in the future) Responsibilities Plan, build, and optimize paid campaigns across Meta Ads Manager (Facebook & Instagram).Manage multiple brand accounts concurrently while maintaining strong attention to detail and organization.Analyze campaign data, identify performance trends, and implement actionable optimizations.Collaborate with creative and strategy teams to align ad messaging with broader marketing objectives.A/B test ad creatives, audiences, and placements to improve ROAS and CPA.Report on campaign performance and provide strategic insights to stakeholders.Requirements Proven experience managing paid social campaigns in Meta Ads Manager.Experience managing multiple brands or client accounts simultaneously. We manage a family of brands requiring understanding of multiple business lines, their product specialties, target audiences, brand voices, etc.Strong analytical skills with the ability to interpret data and translate it into actionable insights.Understanding of key performance metrics (ROAS, CPA, CTR, conversion rate).Excellent communication and time management skills.Nice-to-haves Experience with additional ad platforms such as Google Ads, TikTok Ads, Pinterest Ads, or Snapchat Ads.Familiarity with remarketing strategies, conversion tracking, and pixel implementation.Basic knowledge of landing page testing and funnel optimization.Experience with ClickUp or similar project management software.Golf knowledgeBenefits With 95+ golf stores and a growing family of e-commerce brands, Worldwide Golf is now one of the largest golf companies in the USStrong company and job stability (we’ve been in business over 50 years)A great company culture, including flexible hours, good work-life balance, and office-wide golf outings (perks also include discounts on all our products!)