Marketing Specialist

Job Description Job DescriptionDescription: Overview: Iron Tee Golf, a dynamic high-tech arcade and golf entertainment venue, is seeking a driven and creative Marketing Specialist to elevate our brand presence. In this pivotal role, you’ll be the voice behind our digital content. Ensuring every campaign, post, and promotion reflects the unique spirit of Iron Tee Golf. You’ll lead the charge in crafting and executing strategic marketing initiatives that boost brand awareness, deepen customer engagement, and fuel revenue growth. This position offers the freedom to be creative while applying technical expertise within defined quality standards. This role offers a flexible schedule, with an expected commitment of 25 to 30 hours per week. Responsibilities: • Act as a digital brand ambassador, cultivating a strong and consistent social media presence through engaging, on-brand content optimized via SEO, Google Analytics, and AI tools. • Produce daily posts and dynamic video content (e.g., reels) across all social platforms to drive audience engagement. • Conduct thorough research to source accurate, relevant information for content development. • Write both narrative and technical digital content for blogs, videos, and social media, aligning with brand voice and strategic goals. • Strategically tailor messaging to resonate with specific target demographics. • Support brand awareness initiatives through collaborative content creation and featured storytelling. • Monitor and analyze digital performance metrics, identifying trends and opportunities for optimization. • Engage actively with followers by responding to comments, inquiries, and fostering meaningful interactions across platforms. • Schedule and publish social media content in alignment with campaign timelines and audience behavior. Curate and manage a content calendar. • Serve as an on-camera spokesperson when needed, delivering digital content with clarity, confidence, and brand authenticity. • Collaborate cross-functionally to ensure timely execution of content initiatives and adherence to internal deadlines. • Completes other duties, as assigned. Requirements: Qualifications and Skills • Proven expertise in managing diverse social media platforms, with advanced knowledge of data analytics tools to drive performance and engagement. • Demonstrates a strong work ethic and commitment to excellence, consistently delivering high levels of productivity, efficiency, and accuracy. • Maintains a polished and professional demeanor across all forms of communication, fostering respectful and effective interactions both internally and externally. • Exceptional organizational and time management abilities, adept at juggling multiple priorities while meeting deadlines. • Proactively anticipates editing needs and plans accordingly, ensuring content remains both accurate and creatively engaging under pressure. • Self-starter with a keen eye for detail and a strong sense of initiative, consistently contributing without the need for prompting. Education and Experience • Either: • A Bachelor’s degree in marketing, communications, or related field; • Three (3) years previous relevant work experience with effective results-driven digital marketing efforts or strategies and content writing; or • A combination of equivalent relevant work experience and education required. • Proven work experience proficiently using Microsoft Office Suite (i.e., Excel, Word) and social media outlets such as YouTube, Facebook, Instagram, Twitter, and the like, required. • Professional portfolio with writing submissions or assignments demonstrating writing and editing skills preferred. • Experience using Google Analytics preferred • Prior experience with Canva and WordPress preferred Must be able to pass a background check. Iron Tee is dedicated to equal opportunity and preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, and veteran status) in its hiring processes and employment decisions. Iron Tee also takes measures to prevent retaliation and promote a respectful, equitable, and inclusive environment for Guests, Associates, business partners, vendors, and the communities we serve. Salary: USD 43200 - 72000 per year Experience: 3 years required