Director of Golf Club Fitting & Sales

Director of Golf Club Fitting & Sales Urban Golf Performance (UGP) Irvine, CA (In-Person | Travel Required) About Urban Golf Performance Urban Golf Performance (UGP) is building the highest-end, most integrated golf performance company in the world. We combine coaching, fitness, recovery, and club fitting under one roof to train everyday golfers like Tour-level athletes. With multiple locations and aggressive expansion plans, we are scaling quickly and looking for leaders who want to help build something meaningful. This is not a maintenance role — this is a build and scale role. The Opportunity We are looking for a Director of Golf Club Fitting & Sales to build, lead, and scale our entire club fitting and club sales division. This person will be responsible for: Building a world-class fitting and sales systemDriving $750K–$1M+ in club revenue per locationTraining and developing our team to confidently sell premium equipmentCreating structure, consistency, and accountability across all locationsYou will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business. Core Responsibilities 1. Build & Scale the Club Fitting BusinessDevelop and implement a clear, repeatable fitting system across all locationsDrive club sales performance across all departments (coaching, fitting, etc.)Establish best practices for:Fitting flow and experienceProduct recommendationsPricing and packaging strategyEnsure every location is positioned to hit $750K–$1M+ in club revenue annually2. Sales System & TrainingBuild a club sales playbook that integrates into the UGP client journeyTrain coaches and fitters on:How to present equipment confidentlyHow to connect performance to productHow to close club sales naturally within sessionsEventually expand into broader sales training across departments3. Team Leadership & HiringRecruit, hire, and develop dedicated club fitters at each locationOversee performance and accountability of all fittersElevate the sales capability of every coach on staffSet clear expectations, KPIs, and performance standards4. Demo Matrix & Equipment ManagementOwn and maintain demo matrices across all locationsEnsure setups are:SimpleOrganizedEasy for coaches to useContinuously optimize equipment offerings based on performance and demand5. Build Shop CollaborationWork directly with the build shop to ensure:Efficient turnaround timesHigh-quality buildsClear communication between fitting and build teamsProvide feedback and direction on systems and processesMaintain authority to improve or restructure operations if needed6. Vendor & Manufacturer RelationshipsBuild and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.)Ensure UGP is positioned as a premium partner within the industryAlign product availability with business needsKPIs & Success MetricsThis role is highly performance-driven. Success will be measured by: Club Revenue per Location: $750K–$1M+Attach Rate: % of clients purchasing clubs after assessmentsRevenue per AssessmentFitting Close RateGross Margin: 25–40%Build Turnaround TimeSystem Adoption Across LocationsWhat We're Looking ForExperienceProven experience in club fitting, golf equipment, or related industryStrong background in sales and revenue generationExperience building and scaling systems (not just maintaining them)Experience managing and developing a teamProfileCombination of:Golf industry knowledgeHigh-level sales leadershipSystems thinker who can turn chaos into structureStrong communicator who can train and influence othersCompetitive, driven, and comfortable being held accountable to numbersNon-NegotiablesHas built or significantly improved a system beforeHas managed people and driven performanceComfortable operating in a fast-paced, high-growth environmentIn-person presence required (no fully remote candidates)CompensationBase Salary: $100,000 – $200,000Performance-Based Incentives: TBD (tied to revenue, KPIs, and growth)Long-term upside for the right candidate as the business scalesWork EnvironmentPrimarily based out of our corporate office (Irvine)Regular travel to:UGP University (El Segundo)Other UGP locationsOut-of-state locations annuallyHands-on, in-person leadership roleWhy This Role MattersThis is one of the most important hires in the company. Club fitting and equipment is a massive opportunity for UGP — but only if it's done at a world-class level with structure, consistency, and strong leadership. If you're looking to: Build something from the ground upHave real ownership and impactBe part of scaling a premium brandThis is that opportunity. $100,000 - $200,000 Director of Club Fitting$100,000—$200,000 USD Remote Skills: Best Practices, Coaching, Communication Skills, Fitness, Gross Margin, Leadership, Matrix Management, Metrics, OEM (Original Equipment Manufacturer), Operational Improvement, Organizational Skills, People Management, Performance Analysis, Performance Metrics, Product Demonstration, Product Pricing, Purchasing/Procurement, Relationship Management, Revenue Analysis, Revenue Growth, Sales, Sales Closing Skills, Team Lead/Manager, Training/Teaching, Willing to Travel About the Company: Urban Golf Performance