About the Role
General Manager Position Announcement
Lonesome Pine Country Club – Big Stone Gap, Virginia
Lonesome Pine Country Club is seeking an accomplished, hands-on General Manager to lead club operations, member experience, financial performance, and strategic growth. This is a high-impact leadership role for a golf professional who values tradition, community, and excellence while driving modernization and long-term sustainability.
About Lonesome Pine Country Club: Lonesome Pine Country Club is a 100 year, historic, member-focused club nestled in the scenic mountains of Southwest Virginia. The club offers an 18-hole golf course, clubhouse dining, social events, and a strong sense of community. We are proud of our heritage and committed to elevating the member experience for generations to come.
Position Summary: The General Manager is the chief operating executive of the club and is responsible for the overall leadership, strategic direction, and day-to-day management of club operations. The GM reports directly to the Board of Directors and works closely with committees to execute the club’s vision, maintain financial health, and deliver exceptional service to members and guests.
Key Responsibilities
Leadership & Administration: • Serve as the primary liaison between the Board of Directors, committees, staff, and membership
Provide strategic planning, vision, and leadership for all club operations
Develop and implement policies, procedures, and long-term plans aligned with the club’s mission
Financial Management: • Prepare, manage, and control annual operating and capital budgets
Monitor revenues, expenses, cash flow, and financial performance metrics
Recommend and oversee capital improvements and major projects
Golf & Grounds Operations: • Coordinate with the Course Superintendent, and all golf operations
Ensure the course, practice facilities, and grounds meet high standards of conditioning and presentation
Support tournaments, leagues, and member play programs
Membership & Marketing: • Lead membership development, retention, and engagement strategies
Oversee marketing, communications, and community outreach
Enhance the club’s brand, reputation, and visibility in the region
Human Resources: • Recruit, hire, train, evaluate, and develop all department heads and staff
Establish a positive, accountable, and service-driven culture
Ensure compliance with all employment laws and best practices
Facilities & Risk Management: • Oversee maintenance of all buildings, infrastructure, and equipment
Ensure compliance with safety, health, environmental, and regulatory standards
Manage contracts, vendors, and service providers
Preferred Qualifications: • Bachelor’s degree in Leadership, Supervision, Management, Business, or related field
Experience in semi-private or member-owned club environments
Senior management experience
Proven experience in budgeting, financial management, and staff leadership
Strong understanding of golf operations and member services
Excellent communication, interpersonal, and leadership skills
Ability to work collaboratively with boards and committees
High level of integrity, professionalism, and discretion
Compensation & Benefits: • Top-tier competitive salary commensurate with experience
Performance-based incentives
Negotiable benefits package (health, retirement, paid time off, etc.)
Professional development support
How to Apply
Interested candidates should submit a cover letter, resume, and professional references. Applications will be reviewed confidentially.
Dick Houchins, President Lonesome Pine Country Club 2706 Country Club Road Big Stone Gap, Virginia 24219
dickhouchins@gmail.com
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits
Employee discount
Flexible schedule
Paid time off
Paid training
Work Location: In person