Director of Marketing

About the position As the Director of Marketing, you will oversee, coordinate and participate in\nthe development of marketing strategies for the organization. This position will\ncollaborate with business stakeholders to create new and/or improved avenues to\nincrease visibility and promote the 2nd Swing brand. You will be responsible for\nassessing and creating your company’s marketing strategy and then planning,\ncoordinating and directing marketing efforts. You will also conduct competitor\nresearch and demand for an organization’s services and products. This role is\nlocated onsite in Eden Prairie, MN.\n\nCome work with us, not for us!\n\n2nd Swing is a one-of-a-kind, forward thinking, customer-centric golf retail\ncompany. Our employees are highly valued, while working hard in a positive and\nsupportive culture. At 2nd Swing you will find: \n\n Vast Exposure to the Golf Industry\n A Commitment to Total Well-Being\n Opportunities to Discover Your Fit and Make an Impact\n A Collaborative and Flexible Environment Responsibilities Leading the marketing team in the execution of all elements of the strategic\n marketing plan.Collaboration with cross-functional teams to evaluate strategic plan.Development and monitoring of marketing budget to include all downstream\n marketing elements.Develop and maintain brand guidelines including deployment of environmental\n branding at all retail locations.Gathers and analyzes information to identify new markets and customers,\n demand for products and services, and efficacy of existing marketing\n campaigns and strategies.Conducts market research, sales forecasting, and strategic planning to assess\n and ensure the sale and profitability of products.Conducts pricing research and analysis to ensure competitive product and\n service pricing.Maintains knowledge of trends and developments in the market; identifies\n needs for new products and services and makes recommendations to leadership.Negotiates contracts for services needed to execute a marketing strategy.Composes, develops, evaluates, and conducts training on marketing activities,\n strategies, and policies.Recruits, interviews, hires, and trains supervisory and management staff in\n the department.Requirements Excellent verbal, written and interpersonal communication skills.Excellent organizational skills and attention to detail.Strong analytical and problem-solving skills.Ability to create, implement, and monitor budgets.Thorough understanding of principles and methods used to promote, display,\n and sell products and services.Experience managing the marketing function including strategy execution and\n management of a budgetExperience leading a team of direct reports and including across an\n organizationAbility to adapt quickly to changing conditions and prioritiesNice-to-haves Bachelor's degree in Business, Marketing.At least ten years of experience in Retail and/ or Sporting Goods marketing\n or a related field.In-depth knowledge of the golf industry.Benefits Employee Programs such as PGA membership dues supportPaid Time Off401k company matchHealth InsuranceHSA/FSADiscounted MerchandiseContinued Training and DevelopmentHealth and Wellness InitiativesWork Life Balance