Regional Marketing Director – Los Angeles/Las Vegas

Overview As Regional Marketing Director, you lead field-based marketing to grow guest traffic and revenue across Topgolf venues in Los Angeles and Las Vegas. You translate national campaigns into territory plans, activate membership initiatives, and build local partnerships to drive in-venue experiences. You work closely with venue leaders to execute programs and respond to market dynamics. This role blends strategy with hands-on execution to elevate the guest journey in a dynamic, brand-driven environment.

Compensation / BenefitsFree Play & 1/2 price foodHealth, dental, vision401(k) team member matchmental well-being platformadditional benefits viewed on benefits page ResponsibilitiesDevelop territory-specific marketing plans to drive guest traffic, reservations, and revenue in line with brand standards and national prioritiesLocalize promotions, campaigns, and loyalty initiatives for each market’s guest profileServe as the field marketing voice, partnering with General Managers on in-venue execution and guest experienceMonitor local market dynamics and competitive activity to identify opportunitiesOwn venue traffic KPIs (walk-ins, reservations, return frequency, spend per visit) and optimize promotionsActivate seasonal pass programs to raise awareness and conversionsCollaborate with venue teams to optimize the guest journey from booking to in-bay experienceDrive membership and loyalty acquisition/engagement for avid, high-frequency guestsDeploy locally relevant tactics for membership and seasonal pass offerings at golf-centric venuesCoordinate with marketing and CRM to deliver segmented messaging through local channelsIncorporate guest feedback and market intelligence to refine loyalty strategiesIdentify and manage local partnerships, sponsorships, and cross-promotions with community and golf entitiesBuild relationships with local media, influencers, and community voices to amplify the brandSupport golf-focused activations and industry partnerships to deepen engagementLeverage local calendars to create timely, revenue-driving promotionsOversee local digital execution (paid social, local SEO, email, geo-targeted ads) with performance teamManage venue social presence and ensure local relevance and conversionMaintain a consistent brand voice across channels and leverage local creators to broaden reachTrack KPIs and campaign ROI, leveraging CRM data and local research to optimize spendMaintain a test-and-learn mindset and share best practices with the field marketing team Key requirements7+ years of marketing experience in local/field/regional rolesStrong track record of driving revenue and traffic via integrated campaignsProficiency in digital marketing channels (paid social, local SEO, email, digital ads)Experience with CRM tools and audience segmentation for targeted campaignsAbility to manage multiple campaigns and venue priorities with minimal oversightStrong relationship-building skills for partnerships, sponsorships, and mediaCollaborative mindset to influence operations and align venue teamsExperience in membership-driven businesses or loyalty programs is a plusGolf knowledge or passion is a plus but not requiredBachelor’s degree in Marketing, Communications, Business, or a related field; MBA or equivalent a pluscollaborationrelationship-buildingdata-driven decision makingpaid sociallocal SEOemail marketing