Regional Marketing Director – Miami/South Florida

Topgolf is hiring a field-based Regional Marketing Director to drive guest acquisition, traffic, and revenue across its Miami and South Florida venues. The role translates national campaigns into local marketing plans and leads venue marketing, partnerships, membership activation, digital execution, and performance reporting.

Responsibilities

Develop and execute territory-specific marketing plans that drive guest traffic, reservations, and revenue, aligned with brand standards and national campaign prioritiesLocalize national promotions, seasonal campaigns, and membership/loyalty initiatives for each market's unique guest profile and competitive landscapeServe as the primary marketing voice in the field, partnering with venue General Managers and Regional Operations on in-venue execution and guest experienceIdentify and respond quickly to local market dynamics, competitive activity, and emerging opportunitiesOwn local accountability for venue traffic KPIs, including reserved play, walk-in visits, frequency of return, and spend-per-visitDevelop targeted promotions and local offers to stimulate demand during off-peak periods and capitalize on high-opportunity windows like summer and holidaysActivate and promote the seasonal pass program within the territory, maximizing awareness and conversion online and in-venuePartner with venue teams to optimize the guest journey from booking through the in-bay experienceDrive acquisition and engagement for membership and loyalty programs, with a focus on avid golfers and high-frequency guestsExecute locally relevant tactics to promote membership and seasonal pass offerings at venues with strong golf-centric guest profilesPartner with marketing and CRM teams to deploy segmented messaging to the right guest profiles through the right local channelsRelay on-the-ground guest feedback and market intelligence to inform membership and loyalty strategyIdentify and manage local partnerships, sponsorships, and cross-promotions with businesses, golf clubs, sports organizations, and community groups across the Miami and South Florida marketBuild relationships with local media, influencers, and community voices to amplify brand presenceSupport golf-specific activations and industry partnerships that deepen engagement with the avid golf communityLeverage local sports, entertainment, and community calendars to create timely, revenue-driving promotionsOversee local digital execution including paid social, local search/SEO, email, and geo-targeted advertising in coordination with the performance marketing teamManage venue-level social media presence, ensuring content is on-brand, locally relevant, and drives engagement and conversionMaintain a consistent, compelling brand voice across digital, social, PR, and in-venue channelsIdentify and engage local content creators and brand advocates to expand organic reachTrack and report on key performance metrics for the territory, including traffic trends, campaign ROI, membership acquisition, and guest satisfactionLeverage analytics tools, CRM data, and local market research to inform decisions and optimize spendMaintain a test-and-learn mindset, pilot new local tactics, and share best practices with the broader field marketing team Skills

Must reside within the Miami / South Florida area, near a Topgolf venue within the assigned territory, given the field-based, in-market nature of this role7+ years of marketing experience with demonstrated success in local, field, or regional marketing rolesProven track record of driving measurable revenue and traffic results at the market level through integrated marketing campaignsStrong command of digital marketing channels including paid social, local SEO, email, and digital advertising platformsExperience managing CRM tools and leveraging data and guest segmentation to develop targeted, conversion-focused campaignsAbility to manage multiple simultaneous campaigns and venue priorities across a defined territory with minimal oversightStrong community presence and relationship-building skills, with experience cultivating local partnerships, sponsorships, and media relationshipsA collaborative partner to operations teams, able to influence without authority and align venue teams around marketing plansBachelor's degree in Marketing, Communications, Business, or a related field requiredMulti-unit hospitality, entertainment, restaurant, or retail experience strongly preferredExperience in membership-driven businesses or loyalty program activation is a plusMBA or equivalent experience a plusEntrepreneurial and self-directed, with a bias for action and the ability to thrive in a fast-paced, evolving environmentGuest-obsessed, with a deep commitment to delivering exceptional local experiences that build loyalty and repeat visitationA data-driven decision maker who balances analytical rigor with creative instinctA strong communicator and relationship builder, equally comfortable presenting results to senior stakeholders and collaborating day-to-day with venue General ManagersLocally embedded, with the ability to genuinely understand and connect with the communities and markets you serveA brand steward who champions consistency while creatively adapting national messaging for local relevanceGolf knowledge or passion for the golf entertainment category is a plus but not required Benefits

Annual bonus incentive programFree Play1/2 price foodHealthDentalVision401(k) team member matchFree mental well-being platform – for those who qualify Company Overview

Topgolf is the ultimate instigator of play. It was founded in 2000, and is headquartered in Dallas, Texas, USA, with a workforce of 10001+ employees. Its website is https://topgolf.com/us/.