About the Role
Director Sports Marketing – Golf Jobs in Carlsbad, CA at adidas
Title: Director Sports Marketing – Golf
Company: adidas
Location: Carlsbad, CA
Purpose & Overall Relevance For The Organization
Provide strategic direction, planning and execution for the adidas Golf Global Sports Marketing team. Ensure the company has an enhanced presence on the global professional golf tours (PGA Tour, European Tour, Web.com Tour, LPGA Tour, Asian Tours, etc.). Primary focus is to identify the best athletes who align with our brand, sign them to either NIL or Professional Contracts, and ensure the team is operating strategically and providing service at the highest levels to these athletes and partners. Additional focus on robust global amateur program that facilitates the identification and recruitment of athletes who align with our brand and show the greatest future potential. This occurs primarily through our AJGA and NCAA relationships, which this role manages. Serves as primary department liaison with internal and external stakeholders. Directs and manages the department working budget (MaEx as well as OpEx) and the oversight of athlete/asset leverage plan via requests from the commercial team.
Essential Functions & Responsibilities
Responsible for directing all Tour athlete contracts and Athlete/Agent communication for all Tour Initiatives.
Develop and effectively communicate strategies and expectations for Sports Marketing/Tour Initiatives (including all budgetary responsibilities).
Align cross-functional and cross-category Tour strategy/execution with adidas Golf leadership, as well as Sports Marketing leadership within the adidas Brand.
Work with Brand Marketing to direct photo shoots and special events that include athletes.
Work closely with Product Marketing to direct the development of product for athletes and include athletes in the product development process.
Offer creative and constructive input related to athlete usage in Marketing activations and content creation.
Ensure Scripting is well vetted and enhances both brand and partner image.
Manage Athlete/Agent relations to ensure athletes
Attend golf tournaments (both professional and amateur) to develop and maintain strong relationships with athletes, agents and partners. Approximate travel is 20+ times annually.
Effectively communicate competitive activity, trends, data, etc., to other members of the adidas Golf leadership team.
Direct and manage Global Sports Marketing team to maximize productivity and execute company/department strategy.
Create and foster a winning, competitive and inviting team culture with special emphasis on maintaining a high level of team and individual morale that allows teammates to thrive and athletes/customers to connect with our brand.
Knowledge, Skills And Abilities
Strong ability to effectively communicate both internally and externally.
Strong technical knowledge of adidas Golf products, as well as competitor products and analysis of performance of these products.
Expertise in golf knowledge and terminology to understand the tour athlete population in terms of product needs and tendencies.
Extensive experience navigating the amateur golf landscape with ability to assess, choose and support athletes.
Strong Leadership, Strategic and Organizational skills.
Expertise in the different global regions (Asia, Europe, etc.).
Strong grasp on Sports Marketing Pyramid of Success.
Passion for the game of golf.
Proficient in Microsoft Programs.
Requisite Education And Experience / Minimum Qualifications
10+ years of experience in the golf industry working with tour athlete professionals and agents at the highest levels.
Extensive experience managing internal teams that consist of a minimum of 5 direct reports.
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
The anticipated low and high end of the base pay range for this position is $140,000 – $185,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Carlsbad, California.
Though our teammates hail from all corners of the world, our working language is English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.