Brand Activations Manager, US (New York)

J.LINDEBERG is a global lifestyle brand with a vision to be the world's most desirable and successful function and fashion brand.

With a unique style that is effortlessly sophisticated yet supremely comfortable, we combine creativity and progressiveness to design functional and fashionable products that are sustainably sourced - and delivered to our customers through a seamless, customer-focused experience.Working at J.LINDEBERG gives you the opportunity to learn and grow with some of the most talented, fun and passionate people in the industry.

If you thrive in a fast-paced environment, have an entrepreneurial mindset and never settle, you'll fit right in.

Innovation is at the heart of what we do, and we continuously take action to minimize our impact on the world around us.Job description:Role overviewBased inNew York City , this role will be responsible for driving local brand relevance, sports marketing, and key activations-translating global strategy into impactful local execution.You will report to theGlobal Brand Partnerships & Communications Manager HQ in Stockholmwith a dotted line toGlobal Head of Marketing & Communicationsand play a critical role in building brand presence and cultural relevance in the US.

You will be part of theGlobal Marketing Steering Team.Key responsibilitiesStrategy & executionDefine and execute the US Marketing & PR strategy, aligned with global direction and brand strategyEnsure strong local adaptation to drive relevance, awareness, and growthSports marketing & partnershipsLead and develop sports marketing initiatives in the US, with a focus on golf, based on the global strategy and direction from HQAct as one of the point of contact for US-based athletes and ambassadorsDrive partnerships and visibility within the US sports ecosystemActivations, PR & brand presencePlan and execute local sports and lifestyle activations to build brand heat & Sell-through across all consumer touchpointsWork closely with the external PR agency to drive US-specific PR initiativesIdentify opportunities to increase presence within key cultural moments and communitiesInfluencer marketing & PR seeding: Lead the local influencer program in collaboration with the influencer platform.

Note: This role requires hands-on execution, including packing and shipping seeding products.Meetings with press, ambassadors, and talent in the showroom, including fittings.Commercial & cross-functional collaborationPartner closely with the global eCom team & Channel Marketing Manager to plan and execute GTM initiatives across eCom and with key US wholesale accounts across Key Accounts, Green Grass and ResortsCollaborate cross-functionally with HQ teams to ensure consistency and impactContent & production supportSupport the Content Team in the execution of athlete-related photo shoots and content production in the USTeam leadershipLead and develop the role Brand Activations Lead, USBuild a high-performance, hands-on team culture with strong ownership and execution focusQalifications5+ years of experience within sports marketing and PR, ideally from a premium golf or lifestyle brandStrong understanding of the US market, with an established network in sports and mediaGolf knowledge and network is highly preferredProven ability to lead local activations, partnerships, and PR initiativesPersonal qualitiesFlexible and adaptable - thrives in a fast-paced, evolving environmentBoth strategic and hands-on - able to move from planning to execution seamlesslyStrong relationship builder with stakeholders, athletes, and partnersAction-oriented - makes things happen with a high level of ownershipComfortable operating across high-level strategy and day-to-day executionWorking hours:9.00 - 18.00 (flex 8.00-17.00/9.00-18.00).

Atm Hybrid office policy (3 days office/2 days wfh)Reports to:Global Brand Partnerships & Communications ManagerLocation:New York (travel required, domestic and international)Salary Band:90K - 102K USD/yearTeam Marketing Department Locations New York Remote status Hybrid