Digital Marketing Specialist

Sand Valley is a golf resort and community settled gently upon 12,000 acres of rugged, pre-historic sand dunes in central Wisconsin. Here, residents and guests will find six world-class golf courses built in harmony with the land: Sand Valley, Mammoth Dunes, Sandbox, The Lido, Sedge Valley, and Commons. Founded in 2016 by brothers Michael and Chris Keiser, the resort is known for its friendly hospitality and a community of golf and outdoor enthusiasts who have been drawn to the raw beauty and serenity of the vast Wisconsin Wilderness. Beyond premier golf, Sand Valley is a year-round celebration of all the outdoors from fat-tire biking, hiking, and kayaking to ice hockey, skating, or a guided cold plunge. The resort now features a 13,000-square-foot Tennis Center with 16 grass tennis courts and the eleventh Court Tennis facility in the United States. Alongside soul-stirring golf and outdoor exploration, Sand Valley offers a variety of savory dining venues showcasing globally inspired and rustic Wisconsin cuisine. The Sand Valley team works together to create experiences of a lifetime by asking questions and sharing ideas. With authenticity and a hard-working attitude, Sand Valley helps guide guests through an immersive experience in Wisconsin's natural beauty and away from the demands of daily life. Position Summary • The Digital Marketing Specialist works collaboratively with the Marketing team and departments across the resort to support the strategy, execution, and continued evolution of Sand Valley's digital presence. In our fast-paced hospitality environment, the ideal candidate is collaborative, detail-oriented, proactive, and comfortable balancing creative production with data-driven decision-making. Success in this role requires flexibility, strong cross-functional communication, and a genuine passion for bringing Sand Valley's golf, community, and wilderness experiences to life across every channel. Essential Duties and Responsibilities • Social Media Management (Instagram, Facebook, TikTok, Twitter) • Track performance for all paid and organic social initiatives, including engagement, impressions, views, and other similar metrics. • Leverage digital platforms to tell the story of Sand Valley's history, amenities, and guest experience in a compelling and contemporary way. • Email Marketing Management • Capture and design content for all email campaigns. • Database management (Revinate, Mailchimp, ADM). • Manage overall design and update content accordingly for all guest journey communications. • Report on campaign performance and evaluate results. • Website • Work closely with the Creative Director to monitor website performance, ensuring it serves as a best-in-class digital extension of the resort experience. • Work with agency partners to drive SEO, UX, and conversion optimization to support revenue and engagement goals. • Develop photography, video, and storytelling assets that showcase the property, golf, and lifestyle offerings. • Photography, Videography, and Graphic Design • In-house photography and videography to support operations, social media campaigns, website, and brand pillars, including golf, community, and wilderness. • Support day-to-day design needs for the resort under the direction of the Creative Director. • Create graphic design assets using Adobe Creative Suite to support marketing campaigns, social media, email, and website initiatives. • Additional Responsibilities • Work with local and regional tourism organizations to develop strong relationships, local markets, and networks. • Willing to work a non-traditional work week consisting of evenings, weekends, and holidays. • Collaborate with the Marketing team to maintain and manage the ongoing marketing calendar. Qualifications • Bachelor's Degree or equivalent work experience in Marketing, Advertising, Communications, or Public Relations required. • Background in photography, videography, and design required. • Deep understanding of overall golf landscape. General knowledge of Sand Valley brand is helpful. • Strong proficiency in Adobe Creative Suite (Illustrator, InDesign, Lightroom, Photoshop, After Effects, Premiere/Final Cut/DaVinci Resolve). • Proficiency with Microsoft Office Suite. • Strong copywriting and communication skills, with the ability to actively listen and collaborate across teams. • Demonstrated experience capturing and editing both photography and video content. • Positive attitude and team-centered approach. • Willingness to participate in a collaborative environment and follow-through on direct assignments while also offering new ideas to help achieve team goals. • Interest in travel, golf, real estate, and hospitality businesses. • Ability to prioritize and contribute to multiple projects. Physical Requirements • Physical activities may include, as applicable to the role, standing, walking, bending, lifting, and operating role specific tools or equipment. Lifting requirements vary by role and will be discussed during the interview process. Reasonable accommodations may be made in accordance with applicable law. Working Conditions • This role is primarily based on site at Sand Valley, with occasional remote work flexibility depending on business needs. Perks • Golf Privileges • Retail & Restaurant Discounts • Employee Meal Program • Uniform Benefit Provided • Employee Assistance Program - Canopy Sand Valley LLC is an Equal Opportunity Employer We participate in E-Verify to confirm employment eligibility. #sandvalley We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. apply for this job