Digital Marketing Manager

Description Pebble Beach Company is seeking a savvy Digital Marketing Manager with a background in website management, email marketing, front-end development, and digital design. This role will support the Associate Director of Digital Marketing on strategic planning and execution of all digital marketing initiatives including day-to-day operations of PebbleBeach.com and email marketing campaigns. This role is ideal for someone with a balance of technical acumen, creative thinking, creative design, and performance-driven marketing expertise. Company Background: For over a century, friends and family, celebrities and athletes, world travelers and locals alike, have all flocked to Pebble Beach Resorts. This stunning slice of California's Monterey Peninsula is a wondrous place that we are proud to share. Pebble Beach Company, headquartered in Pebble Beach, California, owns and operates the world-famous Pebble Beach Resorts including: The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero. The company also operates four renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay, and Del Monte Golf Course, along with a Forbes Five-Star Spa. Each year, Pebble Beach draws attention with several premier events such as the AT&T Pebble Beach Pro-Am, Pebble Beach Food & Wine, and Pebble Beach Concours d 'Elegance. Pebble Beach Golf Links has hosted several championship golf tournaments including: Six U.S. Opens, five U.S. Amateurs, one U.S. Women's Open, and one PGA Championship. In 2027, it will host its seventh U.S. Open. Essential Duties & Responsibilities: Email Marketing Strategy & Execution • Own the planning, development, testing, and deployment of all marketing emails-transactional, promotional, lifecycle, and triggered campaigns. • Manage the email service provider (ESP) including customer data governance. • Develop and implement strategies for audience segmentation, deliverability, A/B testing and personalization. • Help define and report out KPIs and regularly analyze campaign performance to identify future improvement opportunities. • Collaborate with cross-functional teams to develop customer journeys and automated workflows that drive customer engagement and conversion. • Current knowledge of industry best practices in email design, deliverability, privacy regulations (CAN-SPAM, GDPR, CCPA), and emerging trends. Website Management & Optimization • Oversee content updates, enhancements, and the daily management of PebbleBeach.com. • Partner with internal teams and third-party developers to implement new features and design updates. • Leverage Google Analytics, heatmapping tools, and web testing systems to monitor site performance and user behavior. • Knowledge of front-end coding using HTML/CSS and CMS tools (WordPress experience preferred). • Experience with responsive design and accessibility standards. • Work with external agencies to test and refine the website user experience (UX). Required Skills & Qualifications: • 3-5 years of hands-on experience in digital marketing, specifically in email marketing and website management. • Proficient in HTML, CSS, and responsive digital development. • Experience managing and optimizing enterprise-level ESPs (e.g., Acoustic, Salesforce Marketing Cloud, Klaviyo, or similar). • Familiarity with enterprise CMS platforms (WordPress, Drupal, Joomla), and digital asset management (DAM) tools. • Strong knowledge of Google Analytics (GA4), Google Tag Manager, and web performance tools. • Proficient in Adobe Creative Suite and Canva. • Demonstrated project management skills with the ability to manage multiple deadlines and stakeholders. • High attention to detail, quality assurance, and user-first thinking. • Job will require work outside of normal business hours for special events, resort updates, and critical business needs. • Bachelor's or technical degree. Preferred Skills: • Experience working with luxury brands, hospitality, or resort marketing. • Familiarity with JavaScript or other front-end scripting languages. • A passion for golf or the Pebble Beach brand Why work for Pebble Beach Company: • Competitive Pay: Salary: $80,000 - $95,000/year plus bonus. • Enjoy world-class health and wellness benefits. For Full Time employees, comprehensive medical, dental, vision, and life insurance is available. In addition, our Health and Wellness Center provides employees with unlimited access to a physician and medical team to tend to you and your family's health needs free of cost. • Prepare for your future. You will be eligible to participate in our 401(K) retirement program. Pebble Beach Company will match $.75 for every $1 you contribute to your 401(k), up to 6% of eligible compensation. In addition, the company will contribute an amount to your 401K each quarter based on your hours worked, along with a discretionary contribution at the end of each fiscal year. • We encourage YOU to be our guest. You will receive discounts at all Pebble Beach restaurants, retail shops, and our Forbes Five Star Spa. In addition, Hotel discounts are also available during select seasons. • Play our world-famous golf courses! Enjoy our Employee Golf Privileges including Employee Tee Times, Tournaments, and Company Club. • Grow your career with Pebble Beach. We provide opportunities for ongoing learning and development, as well as promotions and transfers to advance your career. • Lunch is on us. Enjoy a complimentary meal during your shift in our Employee Dining Room. We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.