Event Director

The Club at Holliday Farms – Zionsville, Indiana Holliday Farms is an exclusive residential and Pete Dye Golf Course community in Zionsville, Indiana. The Club at Holliday Farms clubhouse features state-of-the-art amenities including an 18-hole Championship Golf Course, 9-hole Executive Golf Course, swimming, tennis & pickleball, private events and banquet facilities, fitness, and more. Why Holliday Farms? Holliday’s foundation consists of our four core values: Passion, Integrity, Commitment, and Reputation. We strive to hire the best associates in the market and provide a culture where team members are valued, respected, and appreciated. Position Summary The Event Director – is responsible for the strategic leadership, sales growth, and operational execution of all private events and club programming at The Club at Holliday Farms. This role serves as the department head for Events and is accountable for driving event revenue, maximizing utilization of club spaces, delivering exceptional member and guest experiences, and developing a high-performing event team. The Event Director leads the complete event lifecycle—from business development and client acquisition through planning, execution oversight, and post-event evaluation. This individual partners closely with Food & Beverage, Culinary, Membership, Golf Operations, and Club Leadership to grow private event revenue while maintaining the premium standards expected of Holliday Farms. This position includes a base salary plus commission structure tied to event sales performance and revenue growth. General Duties Sales Leadership & Business Development Own and lead all private event sales including weddings, corporate events, golf outings, member functions, social events, and community programming. Develop and execute annual event revenue and sales strategies aligned with club goals. Prospect, generate, and convert new event business while increasing repeat and referral business. Conduct site tours and actively promote club event offerings to prospective clients. Establish and maintain relationships with members, vendors, community organizations, and event partners. Manage event pipeline, forecasting, and booking performance to meet departmental sales goals. Monitor competitive market trends and recommend pricing, packaging, and promotional opportunities. Event Planning & Department Leadership Oversee planning and execution of all events to ensure exceptional service and operational excellence. Lead and develop Event Managers, Event Coordinators, Banquet leadership, and event service teams. Ensure Banquet Event Orders (BEOs), timelines, contracts, and operational details are communicated and executed accurately. Collaborate with Executive Chef and Food & Beverage leadership to align staffing, menus, service levels, and guest expectations. Conduct event review meetings and maintain accountability across departments. Establish service standards and continuously improve event systems and processes. Financial & Operational Management Own department budgets, event revenue performance, labor management, and profitability targets. Track event production metrics including sales conversion, average event spend, booking pace, and client satisfaction. Review contracts, event billing, deposits, and final reconciliation for accuracy. Identify opportunities to improve operational efficiency while maintaining luxury service standards. Develop commission tracking and reporting in partnership with club leadership. Team Development & Culture Recruit, hire, train, coach, and develop event department team members. Build a culture centered on hospitality, accountability, teamwork, and innovation. Conduct performance evaluations and establish clear expectations for department success. Serve as the visible leader of the department during major events and member experiences. Foster collaboration across all club departments. Leadership Responsibilities Participate in leadership meetings and contribute to overall club strategy and programming. Partner with Membership and Marketing teams to enhance member engagement and event participation. Support club-wide initiatives and perform additional leadership duties as assigned. Qualifications Minimum 5+ years of leadership experience in event sales, hospitality, private clubs, luxury hotels, catering, or banquet/event management. Proven success in event sales growth, revenue generation, and team leadership. Strong business acumen with experience