Sr. Lead, Category Marketing - Golf

About the position The Senior Lead, Category Marketing – Golf leads franchise-led, consumer-first storytelling across the Golf category, with accountability for representing the Golf athlete and consumer within a co-gender operating model. This role owns seasonal category strategy, GTM storytelling, and cross-functional alignment to ensure Golf franchises resonate with athletes and consumers globally. This leader partners closely with Product, Design, Sports Marketing, Team Sports, and regional marketing teams to translate product innovation, athlete insight, and cultural relevance within the sport of golf into compelling narratives across GTM and key product milestones. Responsibilities Lead category strategy, positioning, and seasonal storytelling for Golf franchises across Men’s and Women’sServe as the primary steward of the Golf consumer, ensuring performance needs, athlete insights, on-course/off-course behavior, and golf culture are embedded across briefs, toolkits, and launchesTranslate athlete performance insight, global golf market intelligence, and consumer behavior into briefs that guide product creation and storytellingOwn category storytelling and alignment across key milestones including, category strategy reviews, line architecture reviews, line planning workshops, etc.Partner with regional marketing teams across Americas, EMEA, and APAC to ensure Golf strategies are locally relevant and executableOversee development of franchise and seasonal GTM sales toolkits and drive strong adoption globallyPartner with Sportswear, Train, and Team Sports to connect Golf franchises into broader brand, athlete, and cultural momentsMaintain an enterprise mindset to drive the brand forward through GolfTravel regularly for campaign shoots, tournaments, market visits, and athlete/consumer insight gatheringRequirements 6–8+ years of progressive experience in category, brand, or product marketing within a global consumer, sport, or lifestyle brand.Demonstrated ability to translate athlete and consumer insights, product innovation, and cultural context into clear, differentiated category and franchise storytellingProven experience leading complex, global marketing strategies and driving alignment across regions, functions, and senior stakeholdersDeep passion for the sport of golf, including understanding of performance, style, and athlete needs both on and off the courseGlobal business mindset, with strong understanding of regional consumer nuance, channel dynamics, and market-specific executionTrack record of influencing and aligning senior leaders through clear point of view and strong storytellingProduct fluency in apparel and footwear, with ability to translate technical innovation into consumer-relevant benefitsStrong organizational, communication, and leadership skills; able to manage ambiguity and drive resultsWillingness and ability to travel regularlyNice-to-haves Strong preference for a background in the Golf industry.golf-specific knowledge a plusBenefits Paid \"UA Give Back\" Volunteer DaysUnder Armour Merchandise DiscountsCompetitive 401(k) plan matchingMaternity and Parental Leave for eligible and FMLA-eligible teammatesHealth & fitness benefits, discounts and resources