Head of Consumer Growth

About Sportsbox AI Sportsbox AI is the leading AI-powered 3D motion technology platform in golf, trusted by major tours, elite coaches, and world-class players including Bryson DeChambeau. Our patented technology transforms a simple video into detailed 3D movement data, delivering insights previously available only in motion-capture laboratories. Sportsbox powers mobile, desktop, and AI-driven products used by golfers, instructors, fitters, and performance professionals around the world. Our mission is to help every golfer improve through data, movement intelligence, and personalized coaching. The Opportunity Sportsbox is looking for an entrepreneurial, hands-on growth leader to build and scale our consumer mobile subscription business. You will own the full customer growth lifecycle—from acquisition and activation through engagement, retention, monetization, and referrals. Working closely with the CEO, Product, and Engineering, you will develop the growth strategy and personally lead execution across product-led growth, performance marketing, lifecycle marketing, creators, affiliates, and content. This role is designed for a builder who can set the strategy, analyze the data, launch experiments, and execute alongside a small team. What Success Looks Like in the First 12 Months Meet or exceed the annual consumer mobile subscription revenue target.Grow paid subscribers while improving customer acquisition cost and LTV/CAC.Increase trial-to-paid conversion and subscriber retention against agreed baseline targets.Build scalable acquisition channels across paid, organic, creator, affiliate, referral, and partnership programs.Establish a high-velocity experimentation program across onboarding, paywalls, pricing, lifecycle messaging, App Store Optimization, and in-product experiences.Implement reliable dashboards, attribution, forecasting, and a weekly operating cadence for managing growth performance. What You'll Own Consumer Growth & Subscription Revenue Own consumer mobile subscription revenue, paid subscriber growth, and the core growth scorecard.Develop and execute strategies across acquisition, activation, conversion, engagement, retention, monetization, and referrals.Build KPIs, dashboards, forecasts, and growth plans that create clear accountability and visibility.Analyze funnel and cohort performance to improve CAC, conversion, retention, lifetime value, and payback. Customer Acquisition Plan and execute paid acquisition across Meta, Google, Apple Search Ads, and emerging channels.Own App Store Optimization and mobile acquisition funnel performance.Scale creator, influencer, affiliate, referral, partnership, and organic acquisition programs.Optimize the customer journey from first touch through trial and paid subscription. Team Leadership You will directly manage Content Creator / EditorSocial Media & Affiliate Program Manager You will collaborate closely with: CEOVP of ProductProduct and Engineering teamsSales and Partnerships teamsExternal agencies and contractors Budget & Resource Management Own and manage the consumer growth budget.Allocate resources across acquisition, lifecycle marketing, content, creators, affiliates, partnerships, and retention initiatives.Evaluate agency, contractor, vendor, and technology relationships.Measure ROI and prioritize investments that drive sustainable subscription growth. Qualifications 7+ years of experience in consumer growth, mobile subscription businesses, performance marketing, product growth, or digital consumer products.Demonstrated success owning measurable subscription revenue and growth outcomes.Proven experience scaling a consumer subscription or direct-to-consumer business.Deep understanding of acquisition, activation, conversion, retention, engagement, monetization, and lifecycle marketing.Strong hands-on experience with mobile growth, analytics, attribution, experimentation, and performance marketing.Experience working closely with Product and Engineering to drive product-led growth.Strong analytical judgment and a track record of making data-driven decisions.Ability and willingness to operate both strategically and tactically in a fast-growing company.Comfortable leveraging AI tools to improve marketing productivity, content creation, experimentation, analytics, personalization, and customer engagement.Strong communication, storytelling, and team leadership skills. Preferred Experience Mobile app subscription businesses with freemium or recurring-revenue models.Creator, influencer, affiliate, referral, or community-led growth programs.Sports, fitness, golf, coaching, or consumer technology industries.Experience optimizing onboarding, paywalls, pricing, and subscription conversion.Experience using AI for growth workflows, personalization, creative development, analytics, or marketing automation.Passion for golf and an understanding of golf instruction, coaching, or player development. Compensation Competitive base salary.Performance bonus tied to subscription growth and business metrics.Equity opportunity.Benefits package.Opportunity to build one of the world’s leading AI-powered consumer golf platforms, backed by one of the biggest stars in golf, Bryson DeChambeau.