Director of Marketing

Director Of Marketing & Membership

Schaffers Mill, located in Truckee, CA, is pleased to announce an excellent career opportunity for a full-time Director of Marketing & Membership. We are seeking a driven individual who is eager to learn, contribute, and grow within a fast-paced hospitality-focused property organization. As part of Troon, you will contribute to a global leader in golf and community management.

Compensation: $120,000.00 - $130,000.00 annually

General Purpose: Leads the Club's marketing, brand design and management, communications, membership development, and Member Services functions. Develops and implements strategies designed to strengthen the Schaffer's Mill brand, grow and retain membership, increase Member engagement, and ensure clear, consistent, and effective communication with Members, prospects, homeowners, and guests.

This is not a traditional Membership Director or Marketing Director position. The Director is responsible for leading the overall marketing and brand direction of the Club, coordinating those efforts across all Club departments and the broader Schaffer's Mill community & affiliated organizations, while also owning membership growth and the Member Services operation.

Works closely with the General Manager and Club leadership and serves as the primary Club marketing liaison with the Schaffer's Mill HOA, Exclusive Accommodations, and Real Estate Sales Team to identify opportunities for collaboration, coordinated marketing, lead generation, and promotion of the overall Schaffer's Mill lifestyle.

Essential Duties:

Develops and implements the Club's annual Sales & Marketing Plan, to include: communications, brand, and membership strategy, budget, calendar, departmental goals, and key performance indicators in coordination with the General Manager and Club leadership.Serves as the primary steward of the Schaffer's Mill Club brand, leading the design, development, maintenance, and evolution of brand standards and how the Schaffer's Mill lifestyle, amenities, experiences, and culture are presented.Ensures consistency in visual identity, messaging, tone, imagery, photography, design, collateral, signage, presentations, digital platforms, and other Member- and prospect-facing materials.Provides creative direction for photography, video, graphic design, advertising, digital content, presentations, and other marketing initiatives.Develops and oversees external marketing initiatives designed to strengthen brand awareness, reach targeted audiences, and generate qualified membership prospects.Oversees digital marketing efforts including social media, Meta advertising, Google Ads, paid search, email marketing, SEO, website performance, audience targeting, and other appropriate channels.Utilizes demographic, geographic, Member, homeowner, rental guest, prospect, and behavioral information to identify target audiences, guide marketing strategies, and evaluate campaign performance and return on investment.Establishes and oversees the Club's Member communications strategy, calendar, and communication standards across weekly Member communications, newsletters, website content, social media, digital signage, Member app, and other communication channels.Collaborates with Golf, Food & Beverage, Agronomy, Activities, Events, Member Services, and all other Club departments to proactively identify marketing, communication, promotional, and storytelling opportunities.Assists department leaders with messaging, positioning, content, photography, promotion, and presentation of their respective operations, programs, and Member experiences.Works closely with the General Manager on executive communications, strategic initiatives, major Club announcements, Member presentations, and other high-level communications.Serves as the primary Club marketing liaison with the Schaffer's Mill HOA, Exclusive Accommodations, and Real Estate Sales Team, developing strong working relationships and identifying opportunities for greater collaboration and brand alignment.Develops coordinated marketing opportunities among the Club, HOA, Exclusive Accommodations, and Real Estate, including advertising, photography, video, digital content, events, prospect experiences, cross-promotion, and appropriate lead sharing.Works with Exclusive Accommodations and Real Estate to effectively introduce rental guests, prospective homeowners, and other qualified prospects to the Club and the overall Schaffer's Mill lifestyle.Develops and implements strategies to achieve established membership goals, generate qualified prospects, strengthen Member retention, and increase Member engagement.Manages the membership prospect pipeline and oversees timely follow-up, Club tours, membership presentations, prospect visits, referrals, and other membership s