Regional Director of Operations

Job Title: Regional Director of Operations - Gulf Shores Department: Operations Reports To: RVP of Operations Salary Range: $90,000 - $110,000 per year Work Location: Candidates must be physically located within commutable distance to Gulf Shores as this position will be regularly visiting studios Mon-Thur each week. Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program. Position Summary The Regional Director of Operations serves as the primary point of contact for franchisees, providing leadership and strategic guidance to ensure operational excellence and business success in the Gulf Shores area. This role is responsible for driving franchisee performance, fostering alignment with brand standards, and ensuring operational consistency. Key responsibilities include collaborating with franchisees to establish and achieve business objectives, assessing performance, implementing best practices, and equipping franchisees with tools to drive revenue growth and profitability. The ideal candidate will possess strong business acumen, relationship management skills, and the ability to influence key stakeholders. Responsibilities Drive year‑over‑year same‑store sales growth while optimizing cost management to meet and exceed annual business goals. Define and implement key compliance standards, expectations, and performance metrics to align franchisees with brand and operational guidelines. Lead an annual franchisee planning process, collaborating with owners to set revenue and profit goals and developing action plans for success. Assess franchisee business strengths, gaps, and opportunities, providing tailored strategies and best practices to enhance their effectiveness. Oversee the OSR/Audit process to ensure consistency, reliability, and operational excellence across franchise locations. Deliver differentiated support based on the unique needs of single‑unit operators, multi‑unit franchisees, new locations, and varying revenue tiers. Develop and implement a best practices roadmap to enable scalable, proven strategies for franchisee success. What We’re Offering Salary Range: $90,000 - $110,000 per year depending on experience Additional Bonus Opportunities Comprehensive Medical, Dental and Vision benefits HSA/FSA Plans Monthly Car/Travel Expense allowance Monthly Cell Phone allowance 401k plans with 4% employer match Complimentary corporate memberships to XPLUS and XPASS Qualifications 3+ years in a Field Operations or Franchise Business Coach role directly coaching/supporting Franchise Owners. 7+ years of progressive experience in multi‑unit business operations or franchise operations. Must be physically located within commutable distance to Gulf Shores or willing to relocate within 30 days of starting. Willingness and ability to travel up to 75% locally and nationwide to support franchisees, attend regional and national meetings, and represent the brand at industry events. Bachelor’s degree in Business Management preferred; equivalent experience will be considered. Proven ability to lead, inspire, and coach teams to achieve business goals. Strong business acumen with the ability to influence key stakeholders, including franchise owners and vendor executives. Excellent relationship management, interpersonal, and communication skills, with the ability to present effectively to large and small groups. Analytical mindset to evaluate business performance, identify key learnings, and develop data‑driven strategies for improvement. Commitment to ongoing professional development and brand training. Integrity and ethical behavior to build trust and credibility. Proficiency in Microsoft Office products, including Word, Excel, Outlook, and PowerPoint. Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.