Director of Catering Sales

About The Dominion Club The Dominion Club is a premier private country club in Henrico County located at the heart of the Wyndham master-planned community, offering exceptional golf, tennis & racquet sports, swimming, dining, and vibrant social programming for member families. With championship golf, expansive social and event spaces, modern dining, and over 25,000 square feet of indoor/outdoor function space, The Dominion Club is one of Richmond’s most sought-after venues for weddings, corporate gatherings, and social celebrations. Position Summary The Director of Catering Sales is responsible for driving all private event and catering sales for The Dominion Club. This results-oriented leadership role focuses on strategic business development, relationship cultivation, seamless event planning, and execution excellence. Reporting to the General Manager, the Director will be a highly visible leader who ensures revenue growth, delivers exceptional client experiences, and positions The Dominion Club as the preferred private club event destination in the Richmond area. Key Responsibilities Catering Sales & Strategic Revenue Growth Lead all event and catering sales efforts including weddings, corporate events, member-hosted functions, and community partnerships.Cultivate a strong sales pipeline with prompt follow-up and personalized service.Develop tailored proposals, pricing packages, and custom menus in collaboration with culinary and banquet teams.Achieve or exceed event revenue targets and report on sales activity, forecasts, and performance metrics.Identify and pursue business opportunities locally, including partnerships with wedding planners, corporate planners, and community organizations.Client Experience & Relationship Management Serve as the key point of contact for event clients, guiding them throughout the planning process with a high-touch, hospitality-centric approach.Host site tours that showcase The Dominion Club’s spaces and amenities, articulating value and customization potential.Build and maintain long-term relationships with members, clients, and external partners.Ensure seamless communication of client expectations to internal teams and oversee post-event follow-up and satisfaction tracking.Event Planning & Operational Coordination Oversee event logistics including banquet event orders (BEOs), timelines, room setups, staffing, audiovisual needs, and décor requirements.Collaborate with Food & Beverage, Banquet, Culinary, and Operations teams to execute events that exceed expectations.Maintain high standards of execution for every event ensuring consistency with the club’s quality and hospitality values.Attend events as needed to ensure service excellence and direct client support.Marketing & Business Development Partner with marketing leadership to promote event offerings via digital channels, social media, print collateral, and community outreach.Create compelling promotional materials, photography assets, and testimonials to elevate The Dominion Club brand as a premier event venue.Represent The Dominion Club at local bridal shows, corporate networking events, and industry gatherings.Leadership & Collaboration Provide insights and leadership in event planning meetings and cross-departmental planning sessions.Work with the General Manager and leadership team on strategic initiatives for venue positioning and business growth.Support club-wide events and programs as needed, representing the venue professionally. Qualifications Bachelor’s degree in Hospitality Management, Business, Sales, or a related field preferred.Minimum of 3–5 years in catering sales, event sales, or hospitality management — private club experience strongly preferred.Proven track record of achieving sales goals and managing complex events.Superior interpersonal, communication, and presentation skills.Strong organization and project management capabilities with attention to detail.Proficiency in CRM, event management software, and Microsoft Office; familiarity with club-related systems a plus.Professional demeanor with the ability to engage confidently with members, clients, and vendors.Flexibility to work evenings and weekends as event needs require.