Director of Golf & Sales. General Manager, University of Georgia Golf Course PGA of America Drive Your Search Harness the Power of the PGA of America
BoardRoom magazine · Athens, GA
- Posted 1 day ago
About the Role
ABOUT THE UNIVERSITY OF GEORGIA GOLF COURSEAthens, GA | The UGA Golf Course is a public course open to students, faculty, staff, alumni, and the general public.
The Golf Course is as beautiful to look at as it is challenging to play. Set on the rolling terrain of northeast Georgia, this par 71 Robert Trent Jones layout is widely regarded as one of the best university courses in the United States.
Renovated by Love Golf Design in 2006, the course is up to the standards of modern championship play and is home to both of the University’s top-ranked golf teams and maintains their practice grounds and clubhouse. While extremely challenging from the championship Bulldog Tees, the course has six sets of tees to help golfers of all abilities enjoy their round on this classic layout.
The facility hosts numerous competitions throughout the year, both collegiate and professional. The Liz Murphey Collegiate Classic, the oldest women’s collegiate tournament in the southern United States, annually boasts one of the toughest fields the women will see all year. Multiple men’s and women’s southeastern conference championships and three NCAA Women’s Championships have been played on the University Golf Course. The course also hosted one of the Men’s NCAA Regional Tournaments in 2012.
Originally developed in 1968, the course operates under Auxiliary Services. Over the years, the golf course has become an important recreational facility for the University community and the state. Located on the beautiful campus of the University of Georgia, the 18-hole course provides affordable, first-rate facilities and services to students, staff, alumni, and the general public.
Discounted rates are available for UGA students, faculty, staff, and alumni regularly, while the general public can take advantage of our multi-play discount card, G-Pass. Corporate and group outings are welcomed.
CLUB DETAILSFacility: University
Course Access: Public
Number of Holes: 18
Total Annual Rounds: 48,000
Annual Revenue: 3.2 Million
Number of Carts: 70
Members (Golf/Social): Golf only, about 40 per semester
Primary Golf Season: Mid-February through Mid-November, but can be busy in the winter with good weather
Caddie Program: No
Practice Range: Yes, there is space for 60 players at one time
Short Game Area: Yes, two greens and a bunker
Number of Staff Managed: 20
POSITION OVERVIEWTitle: Director of Golf & Sales, General Manager
Reports to: Associate Vice President for Auxiliary Services
Supervises: All Golf Operations and Maintenance Operations Leadership and Teams
This position is responsible for the overall management and administration of the University Golf Course. The primary focus of the position is to continuously provide a superior golf product and service and develop the University of Georgia Golf Course brand utilizing marketing and internal resources. Responsibilities involve a variety of duties to manage and maintain the golf course.
The work involves collaboration with internal and external entities to promote and provide quality service at the UGA Golf Course. External entities may include community members, dignitaries, major donors, and UGAA or other universities’ athletic association personnel.
This position is responsible for the overall perception of the UGA Golf Course by establishing and promoting a standard for providing exceptional products and services, whether on the course, at the driving range, or in the Pro Shop. The position consistently focuses on the overall quality, strategic development, and budget management, while also forecasting future opportunities for growth and/or risk for the unit. This position is also responsible for promoting a safe and positive work environment, with integrity in employment practices and leadership relationships.
ESSENTIAL RESPONSIBILITIESOperational Leadership and Service ContinuityLeads and participates in daily and event operations.Ensures continuity of high-level service.Stays focused on the big picture and manages many different items at once.Ensures that staff and customers follow golf course policies and procedures.Directs and assists the maintenance department as needed.Strategic Planning, Brand Management, and Stakeholder EngagementPlans, directs, and coordinates the golf program at the University of Georgia golf course, including, but not limited to, course maintenance, driving range sales, Pro Shop retail sales, golf course rounds and events.Works with a team of staff to develop and implement departmental strategies and manage the UGA Golf Course brand.Responsible for aligning individual and team actions with Golf Course, Auxiliary, and University strategies and plans to drive appropriate business resultsResponsible for short- and long-range planning for the Golf Course.Developsstrategies to improve the operation and ensure a superior product and service.Acts as the community liaison for the UGA Golf Course, working with constituents on campus, in the community, and as part of UGA Athletics.Represents the University as the expert on all golf-related issues and may be called upon to speak with local government officials, media, and other constituents.Responds to and resolves complaints from a diverse customer population as well as the community.People Leadership, Financial Stewardship, and Resource ManagementDirects and coordinates through supervisory personnel the activities of personnel engaged in the successful operation of the UGA Golf Course.Ensures sufficient hiring, recruitment, training, performance reviews, discipline, and staff development.
Promotes a positive and safe work environment.Establishes and oversees annual operating budgets as well as long‑range budget plans; implements appropriate cost controls and is fiscally responsible for the financial outcomes of the UGA Golf Course.Identifies, pursues, and obtains additional funding sources including plausible grant and federal funding.Facilities Planning, Asset Management, and Capital CoordinationEstablishes renovation and replacement objectives including, but not limited to: Equipment maintenance and replacement plans Preventive maintenance for equipment Coordination of any construction‑related golf course projects by meeting with contractors and architects.
EXPERIENCE AND QUALIFICATIONSIncluding, but not limited to, the following:
PGA Member in good standing (Preferred)At least 5 years of experience in a public golf operationConsiderable knowledge of recreational operations and maintenance work.Ability to interpret and evaluate complex situations, recognize and define problems, and develop appropriate solutions.Adept in writing, speaking, presenting, influencing, and negotiating to achieve objectives.Skilled in establishing and maintaining cooperation, understanding, trust, and credibility with a wide variety of constituents, including legislators, University donors, golf professionals, and community stakeholders.Knowledge of the principles and practices of personnel and business management to appropriately allocate resources and support operational needs.Ability to lead, develop, and motivate staff while fostering a positive, collaborative, and customer‑focused work environment.Ability to ensure the appropriate skills, methods, and practices required to care for and maintain the golf course at a high level are in place.Demonstrated ability to manage multiple priorities, balance operational and strategic objectives, and maintain focus on service excellence and organizational goals.COMPENSATION AND BENEFITSThe club will provide compensation and benefits package commensurate with experience and qualifications.
This includes, but is not limited to:
Salary based on experienceUniversity Benefit Program