The Brand Content Creator will be responsible for producing authentic, high-quality content that showcases our golf equipment innovation and resonates with golfers of all skill levels, with a strong emphasis on the women's golf community and modern female golfer experience.This role combines technical expertise in video production, photography, and graphic design with deep understanding of golf culture to create compelling brand narratives across digital platforms. The ideal candidate is a passionate golfer who can translate product performance into engaging visual stories while maintaining brand consistency across Srixon, Cleveland Golf, and XXIO portfolios. The ideal candidate is energized by telling authentic golf stories through a woman's perspective and has a deep interest in women's golf, including the LPGA, female amateurs, and the growth of the women's game.
Key Responsibilities Summary:
Video Production & Storytelling Develop content that highlights women's golf stories, athletes, and equipment performance through a female golfer's lens, including LPGA-related moments and women-led golf culture Conceptualize, shoot, and edit premium video content including product launches, in-studio production, club testing sessions, and course-based performance demonstrations Create compelling ball flight analysis and technology showcase videos that highlight equipment advantage Produce authentic golfer testimonials and fitting experience content that builds credibility and trust Develop brand-specific seasonal content series aligned with golf calendar (major championships, equipment launches, course conditions) Golf-Specific Photography & Product Visualization Create lifestyle imagery that reflects authentic golf experiences across various skill levels and demographics with intentional representation of women in the game Captur