Sales & Marketing Manager

Property Description:

Swan Point Yacht & Country Club, located along the Potomac River in Issue, Maryland, is a waterfront destination featuring an 18-hole championship golf course, dining, weddings, and special events. Swan Point is dedicated to providing exceptional hospitality and memorable experiences for members and guests.

Position Summary:

This position is responsible for the development and implementation of sales and marketing strategies, plans, maximize revenues, and promote a positive image of the facility, the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions, public relations, media relations, and community & municipal relations, conducting tours, preparing proposals and contracts, developing timelines and floor plans, creating banquet event orders, coordinating with clients and departments, and assisting during events, etc.

Responsibilities also include conducting periodic market research to provide information essential for revising current programs, which enhance the Company’s competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate.

Essential Duties and Responsibilities:

Develop and implement sales, marketing and public relations plans and strategies which serve to increase rounds played, promote a positive Company image, and maximize revenues according to overall fiscal and operational budgeted goals. Build relationships with media, hotels, convention contacts, golf associations, civic organizations, etc. to promote group outings, special events, and tournament play. Develop and organize special events and manage communication between departments to help ensure coordination of activities. Maintain positive relationships and communicate clearly, tactfully, and persuasively with employees, customers and outside contacts as applicable. Ensure that all employees, especially customer contact personnel, fully understand all pertinent details in order to maximize customer satisfaction. Monitor facility activities and make recommendations to improve customer service and/or operational efficiencies. Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services. Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals. Maintain knowledge of current and projected industry developments through continuous attention to marketing and golf industry periodicals and participation in relevant trade organizations. Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports. Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team. Perform other duties as appropriate.

Qualifications:

BA or BS degree preferred. 5 years applicable marketing, sales, and management experience, preferably in the golf industry. Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management, marketing, sales, public relations and community relations. Demonstrated quality written, verbal, and interpersonal communication skills. Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required including nights/weekends. Positive attitude, professional manner and appearance in all situations.

Supervises:

May supervise telemarketing and/or direct sales staff

Classification:

Full-time, Salaried, Exempt

KemperSports Management is an Equal Opportunity Employer