About the Role
Overview
At PGA TOUR Superstore, we are always looking for enthusiastic, self‑motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we are dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.
Position Summary
Reporting to the Sales and Service Manager, the STUDIO Golf Instructor will provide world‑class service by engaging with every customer and building lasting relationships. The instructor will be responsible for achieving KPIs, including lessons taught, booking percentage, and clinic participation, while proactively growing their business and maintaining a full schedule. Additionally, the instructor will organize clinics, develop custom lesson plans, and track student progress. The role includes maintaining operational standards in all assigned areas, promoting products and services, and utilizing technology to enhance lessons. A strong focus on customer engagement and operational excellence is essential for success in this role.
Key Responsibilities
Engage with every Customer encountered and offer world class service by leveraging PGATSS Service behaviors. Focus on building lasting relationships that keep the Customer coming back.
Responsible for achieving key performance indicators (KPIs), including lessons taught, booking percentage, and clinic participation.
Provide Customers with golf lessons using technology including, but not limited to: Trackman, Sam Putt Lab, USchedule, and Microsoft Office.
Proactively grow your business by attracting new clients, fostering long‑term relationships, and consistently keeping your schedule fully booked.
Organize and execute clinics and events to foster community engagement and skill development.
Develop custom lesson plans tailored to address each player's unique needs and goals.
Monitor students’ improvement, provide constructive feedback, and adjust training methods as necessary.
This role is expected to maintain a working knowledge of all Front‑End operations such as returns, exchanges, gift cards, lesson redemptions, loyalty program awards, discounts, promotions, coupons, etc.
Assist in keeping the STUDIO area (Simulators, Components Drawer, & Putting Green) merchandise standards at a premiere visual level to drive the Customer experience.
Ensure all STUDIO area equipment and supplies are always maintained and operational.
Maintaining the STUDIO area in a clean, professional presentation at all times.
Maintain in‑depth product knowledge of various golf clubs and explain their features, benefits, and differences to Customers.
Demonstrate a culture of ethical conduct, safety, and compliance across all departments.
Stay up to date on upcoming merchandising promotions and marketing events to maintain a strong merchandising presence throughout the life cycle of a promotion by utilizing bulletins on The Links.
Be a champion of the products and services offerings, and inform, educate, and promote offerings to Customers.
Provide consistent feedback to your Manager on operational and merchandising opportunities to maintain the best‑in‑class experience for our Customers.
Qualifications And Skills Required
Communication: Candidates must have strong listening and interpersonal skills. They must possess good verbal and written communication skills and be able to communicate cross‑functionally.
Computer: Candidates must possess basic computer skills with a working knowledge of Microsoft Office Suite.
Organization: Candidates must be able to organize multiple priorities to meet deadlines and objectives.
Education: High School Diploma or equivalent.
Experience: 2+ years of golf teaching experience preferred. Experience with Trackman, SAM Putt Lab, and club building is highly preferred.
Working Conditions and Physical Demands: Must be able to stand for extended periods of time, climb up and down a ladder, move throughout the store, and lift a 30 lb. box overhead.
Schedule: Must be able to maintain flexible availability, including nights, weekends, and holidays.
Business Acumen: Ability to quickly learn business acumen with appropriate training.
Accountability: Candidates should demonstrate strong self‑accountability and a proactive drive for results.
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.
An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.