About the Role
# Sr. Lead, Category Marketing - Golf## Under Armour•### @UnderArmourPosted on 7/20/2026•Full-time## Job Description## Values & InnovationAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammateOur Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.Our pursuit of better begins with innovation and with our team's mission of being the best.
With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.## Purpose of RoleThe Senior Lead, Category Marketing – Golf leads franchise-led, consumer-first storytelling across the Golf category, with accountability for representing the Golf athlete and consumer within a co-gender operating model. This role owns seasonal category strategy, GTM storytelling, and cross-functional alignment to ensure Golf franchises resonate with athletes and consumers globally.This leader partners closely with Product, Design, Sports Marketing, Team Sports, and regional marketing teams to translate product innovation, athlete insight, and cultural relevance within the sport of golf into compelling narratives across GTM and key product milestones.## Your ImpactCategory Ownership:
Lead category strategy, positioning, and seasonal storytelling for Golf franchises across Men’s and Women’s- Serve as the primary steward of the Golf consumer, ensuring performance needs, athlete insights, on-course/off-course behavior, and golf culture are embedde