Sr. Manager, Social Media - Golf

Description TMRW Sports is seeking a creative Sr. Manager, Social Media – Golf to support the growth and engagement of TGL and WTGL across key social platforms. Reporting to the Vice President, Marketing – Golf, this role will be responsible for the day-to-day planning, ideation, publishing, and optimization of social-first content, helping bring league, team, player, and fan stories to life through engaging, platform-native storytelling built for how fans consume sports today. This is a highly collaborative, hands-on position that will work closely with internal and external teams and partners to capture content, identify emerging opportunities, and execute social programming that drives awareness, fandom and audience growth. The ideal candidate is equally comfortable brainstorming creative concepts, shooting content on-site, managing social channels, and publishing real-time content. As part of a broader social team, this individual will own and manage select social platforms while partnering closely with teammates responsible for other channels to ensure a cohesive and unified fan experience across TGL and WTGL. Responsibilities: Manage the day-to-day content planning, publishing, and community engagement for assigned TGL and WTGL social media platformsCapture, create, edit, and publish social-first content across matches, league events, team activations, player appearances, tentpole moments, and non-match storytelling opportunitiesLead and contribute to content ideation sessions, developing creative concepts that drive fan engagement and cultural relevancePartner with Creative, Branded Content, Digital, Marketing, Broadcast, and Team stakeholders to execute integrated social campaigns and storytelling initiativesIdentify real-time content opportunities, trends, and conversations that can elevate league visibility and engagementDevelop and maintain content calendars for assigned platforms, ensuring timely and consistent publishingExecute live-event social coverage, including content capture, posting, and fan engagement during matches and league eventsCollaborate with players, teams, talent, and partners to develop compelling platform-native contentMonitor social performance and audience insights, providing recommendations to improve engagement, reach, and content effectivenessSupport sponsor, team and partner activations across social channels while maintaining a fan-first approachStay current on emerging platform trends, content formats, tools, and best practices across the social media landscapeSupport community management and audience engagement across owned channels, fan conversations, creator, team and partner touchpoints, and broader social communities where TGL and WTGL fans are activeRequirements Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field, or equivalent professional experience7+ years of experience in social media, digital content, sports media, or content marketingProven experience creating, capturing, publishing, and optimizing social content across major social platformsStrong understanding of platform-specific best practices across Instagram, TikTok, X, YouTube, Facebook, and emerging channelsExperience covering live events and executing real-time social content strategies.Strong copywriting, storytelling, and content ideation skillsExperience working with athletes, talent, creators, teams, or sports propertiesStrong photo, video capture, and mobile content creation capabilitiesFamiliarity with social publishing, analytics, and content management toolsExcellent communication, collaboration, and project management skillsPassion for sports and fan engagement, with strong knowledge of golf Preferred: Experience working for a professional sports league, team, media company, agency, or sports-focused brandExperience editing short-form content for social platformsKnowledge of social media analytics, reporting, and audience development strategiesExperience collaborating with athletes, influencers, creators, and brand partnersUnderstanding of paid social amplification and content distribution strategiesPassion for golf and an understanding of the golf media and fan landscapeExperience working in a startup or high-growth environmentYou’ll be successful if you have: You consistently create and publish social-first content that grows audience engagement and fandom.You identify and execute creative content opportunities across live and non-live moments that resonate with fans.You effectively manage assigned social channels while maintaining a high standard of quality and accuracy.You collaborate seamlessly with cross-functional teams, players, and partners to bring stories to life.You thrive in a fast-paced environment, balancing creativity, organization, and execution.Benefits: Equity ownership opportunities to allow employees to share in the company’s growthUnlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)Comprehensive health insurance options, including a 100% contribution Employee coverage optionAdditional employee and family insurance coverage options with company contribution, including dental and vision FSA, HSA and DCHSA opportunities including contribution matchesRetirement options including traditional 401(k) and Roth IRA plans*Benefits are subject to change at the company’s discretion. TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training. TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are. About TMRW Sports: (pronounced “tomorrow sports”) Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on building modern approaches in sports, media, and entertainment. In creating new leagues for a new age, TMRW Sports is forging pathways and experiences for generations of fans. TMRW Sports’ first project, TGL presented by SoFi, a primetime, team golf league in partnership with the PGA TOUR, debuted in 2025 in more than 150 countries and territories and was described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. In partnership with the LPGA, WTGL will feature teams of the world’s best women golfers and is targeting a winter 2026-27 launch. TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance.