About the Role
PGA Certified Golf Instructor
Join to apply for the PGA Certified Golf Instructor role at PGA TOUR Superstore.
Overview
At PGA TOUR Superstore, we are always looking for enthusiastic, self‑motivated, flexible individuals who share a passion for helping transform our business. As one of the fastest growing specialty retailers, we are dedicated to hiring self‑less team players from diverse backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.
Position Summary
Reporting to the Sales and Service Manager, the STUDIO Golf Instructor will provide world‑class service by engaging with every customer and building lasting relationships. The instructor will be responsible for achieving KPIs including lessons taught, booking percentage, and clinic participation while proactively growing their business and maintaining a full schedule. The role also includes organizing clinics, developing custom lesson plans, and tracking student progress. Maintaining operational standards in all assigned areas, promoting products and services, and utilizing technology to enhance lessons are essential for success.
Key Responsibilities
• Engage with every customer using PGATSS Service behaviors and build lasting relationships that keep the customer coming back.
• Achieve key performance indicators such as lessons taught, booking percentage, and clinic participation.
• Provide golf lessons using technology such as Trackman, Sam Putt Lab, USchedule, and Microsoft Office.
• Proactively grow the business by attracting new clients, fostering long‑term relationships, and keeping the schedule fully booked.
• Organize and execute clinics and events to foster community engagement and skill development.
• Develop custom lesson plans tailored to each player’s unique needs and goals.
• Monitor students’ improvement, provide constructive feedback, and adjust training methods as necessary.
• Maintain a working knowledge of front‑end operations including returns, exchanges, gift cards, lesson redemptions, loyalty program awards, discounts, promotions, and coupons.
• Assist in keeping the STUDIO area (Simulators, Components Drawer, & Putting Green) merchandise standards at a premier visual level.
• Ensure all STUDIO equipment and supplies remain maintained and operational.
• Maintain a clean, professional presentation of the STUDIO area at all times.
• Maintain in‑depth product knowledge of various golf clubs and explain their features, benefits, and differences to customers.
• Demonstrate a culture of ethical conduct, safety, and compliance across all departments.
• Stay updated on upcoming merchandising promotions and marketing events to sustain a strong merchandising presence.
• Champion product and service offerings, informing, educating, and promoting them to customers.
• Provide consistent feedback to management on operational and merchandising opportunities to maintain a best‑in‑class experience for customers.
Qualifications and Skills Required
• Certification: Only PGA members and apprentices in good standing with the PGA of America are eligible; the candidate must maintain good standing throughout employment and provide proof of membership.
• Communication: Strong listening and interpersonal skills, and good verbal and written communication abilities for cross‑functional collaboration.
• Computer: Basic computer skills and working knowledge of Microsoft Office Suite.
• Organization: Ability to organize multiple priorities to meet deadlines and objectives.
• Education: High School Diploma or equivalent.
• Experience: 2+ years of golf teaching experience preferred; experience with Trackman, SAM Putt Lab, and club building highly preferred.
• Working Conditions and Physical Demands: Must be able to stand for extended periods, climb ladders, move throughout the store, and lift a 30‑lb box overhead.
• Schedule: Must maintain flexible availability, including nights, weekends, and holidays.
• Business Acumen: Ability to quickly learn business acumen with appropriate training.
• Accountability: Strong self‑accountability and proactive drive for results.
Equal Opportunity Statement
PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, marital status, genetic information, and any other legally protected status. Employment discrimination is unlawful and a violation of our policies. An associate who believes he or she is being discriminated against should report it immediately to the Human Resources department. Retaliation against anyone for making such a report is prohibited.